Humaira Aslam
The World Wide Web has captivated my attention ever since I was
introduced to it by my mother (another WWW freak!). That was
about 10 years ago and ever since that time, my interest about
all the different things that can be done through the internet
has continued to grow.
For the last couple of years, I have been grappling with the
idea of making money online. Although I searched and found a lot
of information, but most of it was vague and did not give me any
concrete answer to the most important question: what to actually
DO to make some money on the internet.
During my quest of getting answers, I came across a very
informative video on the internet which gave me a lot of
information about internet marketing and gave me some pretty
good food for thought. The video talked about "Niche Markets";
what they are and why they are important to any person who would
like to make money on the internet by selling a product or
service. In fact, the concept of Niche Markets is applicable to
any business or service provider, whether they operate on the
internet or otherwise.
If you look it up in the dictionary, the word "Niche" means "A
situation or activity specially suited to a person's interests,
abilities, or nature".
A "Niche Market" is a group of people with a common interest or
ability or nature, who would all be interested in a common
product or service. The common interest of these people can be
any thing ranging from a common hobby, a common problem, a
common cultural background, to any common desire they might
have. Let me explain this to you with a few examples:
1) A niche market of people who have a hobby of scrapbooking
2) A niche market of people who have common problem of lower
backache
3) A niche market of people who are all Hispanics
4) A niche market of people who have a common desire of learning
plumbing
People with common interests tend to cluster and you can easily
find pockets of such people online; in forums and groups or
visiting websites of their interest.
It is best to direct your marketing to select niche audiences
for maximum benefit to you and to them. It is always a waste of
time, effort and resources to market your product or service to
a niche audience which is not interested in what you are
selling. For example, if you try to sell scrapbooking materials
to a niche audience who wants to learn plumbing, you will not
get any customers. Granted that you will find a rare plumber who
also likes to maintain his scrapbook, but you will not make a
profit! Similarly, marketing a new and effective acne product to
a group of people with lower backache will only lead you to lose
the money you spent on marketing your innovative acne solution
to them. Niche Marketing is very cost effective and powerful;
the world's most successful businesses use this concept to
maximize their profits.
Therefore, if you have a certain product or service that you
want to sell, concentrate your marketing efforts to the Niche
Market that it caters too. Conversely, if you do not have a
specific product in mind that you want to sell online, it is
advisable that you seek out large Niche Markets and then think
about what they would be interested in buying and then provide
them with that particular solution/product/service.
I wish you great achievements and prosperity in all your
endeavors.
Humaira Aslam
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About the author:
I am a doctor and a Public Health specialist. My husband and I
plan to start our own online business very soon
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